What Great Marketing Looks Like
If you want to get a handle on great marketing strategies and tactics, look no further than the finalists for this year’s International Brand Master award. All three of these outstanding pros are...
View ArticleMobilizing a Brand
One of the great hidden powers of a brand is its ability to mobilize support from those who believe in it. The professional voting portion in this year’s International Brand Master (IBM) competition is...
View ArticleINTERNATIONAL BRAND MASTER: a-Walsh in Yellow
The new International Brand Master is a-Walsh in yellow. It’s no typo! Walsh College brand manager John Lichtenberg’s, clever yellow note-pad campaign captured the imaginations of new students, as well...
View ArticleEmma Leech: Master of the Brand
Emma has a leading track record in the United Kingdom Higher Education sector and demonstrates international impact with tangible ROI. All of which is linked to rebranding achieved within 18 month...
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